Tips:
Professional Experience
See examples and tips for adding profile data for your professional experience.
Tips:
Example 1
>> XXXXXXXX, 9/2019 – 7/2024
Senior Director, Inbound Marketing
Lead website initiatives to improve organic and SEM website traffic, engagement and conversion resulting in increased qualified lead generation. Provide website guidance and support to field, campaign, open source and partner marketing teams. Support international websites for Japanese, French, Italian, German, and Spanish languages. Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, field marketing, channel marketing and sales to support XXXXXXXX corporate strategy and vision as a Cloud Security industry leader.
>> XXXXXXXX, 10/2018 – 9/2019
Director, Web and Digital Marketing
Own and lead web and digital marketing initiatives to improve corporate website traffic, engagement and conversion resulting in increased funnel/pipeline/booking metrics. Provide guidance and support to all digital marketing initiatives. Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, field marketing, channel marketing and sales to drive and support XXXXXXXX corporate strategy and vision as an industry leader. Develop monthly and quarterly KPI reporting for all website traffic, engagement and conversion metrics.
>> XXXXXXXX, 11/2017 – 08/2018
Director of Web and Digital Marketing
Lead web and digital marketing activities that improve visitor traffic and engagement to the corporate website and increase organic funnel/pipeline (demand gen) activity and provide guidance and support to all digital marketing initiatives.
Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, channel marketing and sales to drive and support XXXXXXXX’s corporate strategy and vision as an industry leader.
Provide business and executive level metrics on traffic, engagement and conversion. Lead web development team with CMS website development best practices and Agile/Scrum/Sprint best practices.
Example 2
>> XXXXXXXX, 11/2023 – 4/2025 • Led team to support Campaigns, Field Marketing, Digital, Web, Product Marketing, BDR/SDR teams
• Executed Demand Generation reporting and analytics for Marketing leadership and all respective teams
• Provided Marketing with KPIs on lead/account funnel metrics that track pipeline gen and influence
• Automated lead list upload process and enriched prospects for Marketo and Salesforce using AI
• Created AI lead to account matching and lead routing process for Marketing BDR/SDR & AE team
• Deployed allGood AI chatbot to facilitate automated creation of Marketo emails and landing pages
• Generated a qualification process for accounts (MQA) using predicting intent for ABM programs
• Designed a predictive intent model using first party and third party signals from ABM/ABX data
>> XXXXXXXX, 5/2021 – 11/2023 Director, Marketing Technology & Operations
Director, Marketing Technology & Operations
• Directed a MarOps execution team to support all Global Marketing technical projects and requests
• Leader of all Marketing Technology: platform discovery and identification, integration, administration, training, enablement, enhancement, maintenance, KPI tracking, executive reporting, and analytics
• Admin of Marketo/Salesforce Marketing Lead Database for attribution, scoring and campaigns
• Owner of end-to-end lead flow process of Marketing Qualified Lead (MQL) to Opportunity conversion for Marketing Sourced and Influenced Pipeline generation under the CMO/Global Marketing
• Creator of alphanumeric predictive scoring model for Marketo to marketing qualify leads using behavior, demographic, and buying intent data from Marketo, ZoomInfo, 6sense, and Salesforce
Sr. Manager, Technology, Data & SDR Operations
• Integrated 6sense ABM to Salesforce in first 3 months, enabling account buying intent insights and account-based marketing processes (display ads and retargeting) for Global Marketing and Sales/Sales Ops
• Owner of MQL global routing process for Salesforce BDRs and AEs using Fullcast, Salesforce and Marketo
Tips
Tip 1: List most recent 3-4 jobs, describing the role you were hired for, and the business outcomes.
Tip 2: Be accurate when describing your role with employer and the business outcomes.